PERFIK.

PerfectHome has appointed Uber to raise awareness of and drive footfall to its stores and assist in new store developments.

We’ve developed an 18-month strategy including a full multichannel approach of TV, press, door-to-door, radio, online and social.

Alan Baker, account director at Uber, said: “This is another great win. It really shows how effective a campaign can be when strategy, creative, planning and media work hand-in-hand. ”

Mike Cooper, commercial director at PerfectHome, added: “We needed to work with a team that would help us to achieve this, and it was clear from the outset that Uber were the ones to do it.”