DEVELOPER BEEN BUSY DEVELOPING.

Congratulations to Kev and Dawn on the news of their June-ish 2012 new arrival.

THE EAGLE HAS LANDED.

Check out this up and coming local lad who's nudging his way onto the radar of the photography fraternity. He's just been nominated for AOP Assistants Awards and is about to 'go large'. Nick Eagle is also a thoroughly pleasant lad to boot. Use him.

nickeaglephotography

DROP DEAD GORGEOUS.

We’ve just launched the first ever TV spot for Missguided.co.uk. The ads feature models who have shuffled off this mortal coil having worn gorgeous day and evening pieces from the Christmas party collection.

Uber Account Director, Alan Baker, said of the project: ‘It’s been so exciting working with the Missguided team on this campaign. They are a growing online fashion retailer and their clothing range is so on trend that we had to develop a creative route that encapsulated everything they stand for as well as being seductive for the consumer. I think the clothes speak for themselves but I like to think we have added even more depth to the brand.’

Click here to see the ad.

FEAST YOUR MINCE PIES.

Ubers latest campaign for DFS sees the sofa retailer teaming up with Arthur Christmas, the 3D, CG-animated film from Aardman Animations for Sony Pictures Animation, and the promotion launched this week in the UK.

Uber worked closely with Sony Pictures Animation and Aardman, enlisting the Elves from the film to help deliver DFS sofas to homes across the UK in time for Christmas.

“We wanted to bring a visually striking element to the campaign and by working closely with the team at Sony Pictures Animation, we were able to do that,” said Uber MD Greg Clark. “The movie is about every child’s question – ‘How does Santa deliver two billion presents, all in one night?’ – and that is a perfect fit with DFS’s Christmas delivery message.”

Click here to see the ad.

SKY PLUS.

Activision, leading games publisher of such titles as Modern Warfare 3 and the Guitar Hero series have turned to possibly the best entertainment industry creative specialists in the history of the universe to produce the creative collateral for their ground-breaking new release, Skylanders: Spyro’s Adventure.

It is expected to be one of the best selling kids gifts this Christmas. The inventive new product launch was not only new territory for Activision, but for the agency too as Richard Benjamin, Managing Director of Uber explains: ‘We have vast experience in the entertainment industry yet this is the first time we have had the challenge of targeting both Toys ‘R’ Us customers and the traditional video gamers. After many years creativity in the games industry however, it was refreshing for the product itself to be pushing us into unknown territory.’

PERFIK.

PerfectHome has appointed Uber to raise awareness of and drive footfall to its stores and assist in new store developments.

We’ve developed an 18-month strategy including a full multichannel approach of TV, press, door-to-door, radio, online and social.

Alan Baker, account director at Uber, said: “This is another great win. It really shows how effective a campaign can be when strategy, creative, planning and media work hand-in-hand. ”

Mike Cooper, commercial director at PerfectHome, added: “We needed to work with a team that would help us to achieve this, and it was clear from the outset that Uber were the ones to do it.”

HEAVEN SCENT.

We’ve just created the Christmas TV Campaign for The Perfume Shop. Matt Walburn, marketing director at The Perfume Shop, said: "We are very excited to be working with Über on the next phase of our TV strategy, which acts to showcase our brand benefits to a wider audience. Über have the pedigree to successfully combine a strong retail message with the key emotional engagement delivered by the exciting brands we sell." Congratulations Rob ‘Davidoff’ Sandom and Alan ‘Just Different’ Baker for securing the win. The commercial was shot by Greg Clark through Ink Films.

Click here to see the ad.

VERY SNORRY.

It’s been a win, win, pitch, pitch, win, win, kinda situation at HQ in the last couple of months so forgive our tardiness updating the blog.

As part of our penance we’re donating a whole post to something soft and fluffy to warm the cockles of your cold, cold hearts.

OTAGO...WE HAVE CONTACT.

You know how it is. You're sat at work one day and in walks a giant of an artist from New Zealand who used to be a professional extreme skier who had an argument with an 80ft cliff and lost. Who then worked in the art department of Lord of the Rings before then taking up painting full time. Who then swapped one of his paintings for a Picasso after becoming an internationally renowned artist. Who was then spotted by Sir Richard Branson, taking up the offer of being one of the founding members of the Virgin Galactic flight team because you're going to be the first professional artist in space. You know...one of those days. Well, in he walks and asks us to create a website for him.

makouriscott.com

FINALLY.

It's been eight, long, hard years but we've finally got our name on the front page of Campaign. We've tried everything: winning pitches; winning awards; creating successful, results -driven media-neutral strategies for our clients. But to no avail. Finally, with one last ditch attempt, we've unveiled our brand new state-of-the -art 'declining to re-pitch strategy' to great effect. Hey presto! We've only gone and done it. Well done team and a big thank you to everyone at Uber for your hard work.

SYMMETRY INNIT.

We've just completed the Boss model management website. We salute you brave, brave warriors who went the extra mile wading through hundreds of photographs of stunningly perfect models in the construction of the site. Kev, Martin, Nic and Al your refusal to give up even when confronted by a sea of facially gifted angels is an example to us all.

NIGHT AT THE MUSEUM.

Britain's largest newly built museum for a century opened it's doors this week and honorary Liverpudlians Uber were there to celebrate the opening night. Having just finished the inaugural marketing campaign it was great to see the whole project come to fruition. The museum is fantastic and well worth a visit whether you are from the area or not. Well done Mel, Nick, tim, Rob, Cat and Al on your efforts to firstly secure the pitch win but then convert it into a successful launch campaign. If you should be proud of anything it's that such a Liverpool centric museum allowed a Yorkshire agency to help further it's cause. Praise indeed.

WE GOT A FIRST!

The Royal Television Society have honoured Uber and our production chums, Ink Films with the award for best 'Promotional or Commercial Production' for our cinema ad for The University of Sheffield.

The 'Dream Bigger Dreams' concept was created by Professor Robert Sandom to inspire the people of Sheffield. The original campaign spearheaded by the 60-second cinema commercial and featuring a soundtrack by Badly Drawn Boy was also seen on 48 sheets and 6 sheets throughout the city and heard across regional radio.

Adam Lumb, the University of Sheffield’s Head of Marketing said of the project: 'I wanted to work with an agency that would complement my own team and seek to shake up traditional notions of university marketing. Uber have helped us weave stories about the fundamental difference our organisation can make to the world and inspire people, despite the current recession.'

Professor Robert Sandom, senior art director at Uber said, ‘I dun a good thing innit.'

SIMPLE CINEMA

This wonderfully named chap gets to the very heart of a movie with his unique poster designs. Introducing Viktor Hertz.

ANGRY PIGEONS

BACK TO THE FUTURE

http://irinawerning.com/back-to-the-fut/back-to-the-future/

THE FORCE

PROUD

We've had the lovely title of 'Yorkshire Advertising Agency of the Year' bestowed upon us by Drum magazine. In true tyke fashion we won't go all lipizzaner show pony on you. We'll simply nod, grunt and continue to do what we do best. Happy New Year.

MAKIN' BACON

KAZAKHSTAN.

We have recently partnered with Washington D.C. based client East West Communications to create a high awareness TV campaign for the Kazakhstan government. The 30 second spot will first air on the mega screen in New York's Times Square and will play there for a month. In addition it will also be played out worldwide via Euro News and CNN during the global leadership summit in Kazakhstan. The commercial has been created to celebrate the United Nations awarding Kazakhstan with 'International Day Against Nuclear Testing' on the 29th August, This year will be the 20th anniversary of closing the country's last nuclear testing site after independence from the USSR.

But you already knew that.

Uber's Managing Director Greg said, "It was a great honour to be invited to Kazakhstan by the government to produce this piece. Astana takes your breath away with its modernity and sheer scale. It is a brave stance they are taking to rid themselves, and hopefully the world of nuclear weapons. We are immensely proud of the result."