The 'Dream Bigger Dreams' concept was created by Professor Robert Sandom to inspire the people of Sheffield. The original campaign spearheaded by the 60-second cinema commercial and featuring a soundtrack by Badly Drawn Boy was also seen on 48 sheets and 6 sheets throughout the city and heard across regional radio.
Adam Lumb, the University of Sheffield’s Head of Marketing said of the project: 'I wanted to work with an agency that would complement my own team and seek to shake up traditional notions of university marketing. Uber have helped us weave stories about the fundamental difference our organisation can make to the world and inspire people, despite the current recession.'
Professor Robert Sandom, senior art director at Uber said, ‘I dun a good thing innit.'
Professor Robert Sandom, senior art director at Uber said, ‘I dun a good thing innit.'
