Activision, leading games publisher of such titles as Modern Warfare 3 and the Guitar Hero series have turned to possibly the best entertainment industry creative specialists in the history of the universe to produce the creative collateral for their ground-breaking new release, Skylanders: Spyro’s Adventure.
It is expected to be one of the best selling kids gifts this Christmas. The inventive new product launch was not only new territory for Activision, but for the agency too as Richard Benjamin, Managing Director of Uber explains: ‘We have vast experience in the entertainment industry yet this is the first time we have had the challenge of targeting both Toys ‘R’ Us customers and the traditional video gamers. After many years creativity in the games industry however, it was refreshing for the product itself to be pushing us into unknown territory.’
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