Ubers latest campaign for DFS sees the sofa retailer teaming up with Arthur Christmas, the 3D, CG-animated film from Aardman Animations for Sony Pictures Animation, and the promotion launched this week in the UK.
Uber worked closely with Sony Pictures Animation and Aardman, enlisting the Elves from the film to help deliver DFS sofas to homes across the UK in time for Christmas.
“We wanted to bring a visually striking element to the campaign and by working closely with the team at Sony Pictures Animation, we were able to do that,” said Uber MD Greg Clark. “The movie is about every child’s question – ‘How does Santa deliver two billion presents, all in one night?’ – and that is a perfect fit with DFS’s Christmas delivery message.”
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